Privacy Policy

Introduction

At PROVIF we respect and protect your privacy. This Privacy Policy clearly explains how we collect, use, store, and protect your personal information when you visit our website provif.com, make a purchase, or use our nutritional consultation services.

This policy complements our Privacy Notice, which complies with the formal requirements of the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP). We recommend reading both documents.

By using our website, you agree to the practices described in this policy.

Data Controller

PROVIF is responsible for the processing of your personal data. You can contact us at any time for inquiries related to your privacy:

• Trade name: PROVIF
• Address: Blvd. de Las Americas 374, Anexa 20 de Noviembre, 22100 Tijuana, Baja California, Mexico
• Email for privacy: online@provif.com
• Phone / WhatsApp: +52 479 103 9562

What Personal Data We Collect

We only collect the personal data necessary to process your orders, provide you with service, and improve your experience on our site. The data we may collect includes:

Identification and contact data:

• Full name
• Shipping and billing address
• Phone number and/or WhatsApp
• Email address
• Postal code

Purchase data:

• Order history and purchased products
• Payment method used (we do not store full card numbers — processing is done through secure payment platforms)
• IP address at the time of the transaction

Browsing data:

• Pages visited within provif.com
• Time spent on the site
• Device and browser used
• Data collected through cookies (see Cookies section)

Nutritional Clinic data (when applicable):

• Information provided during the nutritional consultation (age, weight, height, health goals, eating habits)
• This data is treated with additional confidentiality and used exclusively for the design of your nutritional plan

Data we do NOT collect:

We do not request biometric data, detailed financial information (such as bank balances), religious beliefs, political affiliation, or ethnic origin.

How We Use Your Data

We use your personal data exclusively for the purposes described below. We divide them into necessary purposes (essential for the service) and secondary purposes (optional):

Necessary purposes:

• Process and complete your orders
• Send purchase confirmations, tracking guides, and order updates via email and WhatsApp
• Manage returns, exchanges, and claims
• Coordinate shipments through YoloEnvío and its associated couriers
• Provide the nutritional consultation service and elaborate personalized plans
• Issue invoices and comply with tax obligations
• Customer service and follow-up on requests
• Fraud prevention and transaction security

Secondary purposes (optional):

• Send promotions, special offers, and news via email or WhatsApp
• Personalized product recommendations based on your purchase history
• Satisfaction surveys and service improvement
• Internal statistical analysis to improve the site experience

You can revoke your consent for secondary purposes at any time without this affecting your ability to make purchases. To do so, contact us by email at online@provif.com or follow the "Unsubscribe" link in any of our promotional emails.

How We Protect Your Data

We implement technical, administrative, and physical security measures to protect your personal data against unauthorized access, loss, alteration, or destruction. These measures include:

• SSL/TLS Encryption: All communication between your browser and provif.com is encrypted using the HTTPS protocol
• Secure payment processing: We do not store full credit or debit card data — transactions are processed by PCI DSS certified payment platforms (such as Mercado Pago and PayPal)
• Restricted access: Only authorized PROVIF personnel have access to your personal data, and only for the purposes described in this policy
• Data backup: We perform periodic backups to prevent information loss

No data transmission or storage system is 100% secure. If you detect any suspicious activity in your account or order, contact us immediately via WhatsApp at +52 479 103 9562 or by email at online@provif.com.

Cookies and Tracking Technologies

provif.com uses cookies and similar technologies to improve your browsing experience and analyze site usage. A cookie is a small text file that is stored on your device when you visit our site.

Types of cookies we use:

• Essential cookies: Necessary for the operation of the site (shopping cart, user session, security). They cannot be disabled.
• Analytics cookies: Help us understand how visitors use the site (most visited pages, time spent, traffic sources).
• Functionality cookies: Remember your preferences (language, region, recently viewed products) to personalize your experience.
• Marketing cookies: Allow us to show relevant ads based on your interests. They may be set by third parties like Meta (Facebook/Instagram).

How to manage cookies: You can configure your browser to block or delete cookies at any time. Keep in mind that disabling essential cookies may affect the functionality of the site (for example, your shopping cart might not work properly).

Who We Share Your Data With

PROVIF does not sell, rent, or trade your personal data with third parties for advertising purposes. We only share your information in the following cases and with the following recipients:

• YoloEnvío and couriers (FedEx, DHL, Estafeta, UPS, Redpack): Your name, address, and phone number are shared for the delivery of your order
• Payment processors: Your transaction data is processed through secure payment platforms that operate under their own privacy policies
• Web analytics tools: Anonymous or pseudonymized browsing data.
• Communication platforms: Your email and/or WhatsApp are shared with the platforms we use to send order confirmations and promotional communications
• Competent authorities: When required by law, court order, or current legal process

All data transfers are made with appropriate security measures and third parties are required to use your information only for the purpose for which it was shared.

Your ARCO Rights

As the owner of your personal data, the LFPDPPP grants you the ARCO rights, which you can exercise at any time and free of charge:

• Access: Request information about what personal data we have about you and how we use it
• Rectification: Correct your data if it is inaccurate, incomplete, or outdated
• Cancellation: Request the deletion of your data when you consider that it is not being treated in accordance with this policy or the law
• Opposition: Oppose the processing of your data for specific purposes, especially secondary ones

How to exercise your ARCO rights:

• Send an email to online@provif.com with the subject "ARCO Request"
• Include: your full name, a copy of an official ID, a clear description of what you are requesting (access, rectification, cancellation, or opposition), and an email or address where we can respond to you
• We will respond to your request within 20 business days of receipt
• If your request is approved, it will be effective within 15 business days after the response

The exercise of ARCO rights is free of charge. Costs could only be generated for reproductions or shipment of documentation, which we would inform you of beforehand.

You can also revoke your consent for the processing of your data at any time, following the same procedure described above.

Data of Minors

PROVIF does not intentionally collect personal data from children under 18. Our products and services are aimed at adults. If a parent or guardian detects that a minor has provided personal data through our site without authorization, they can contact us at online@provif.com to request the deletion of that information.

Data Retention

We keep your personal data only for the time necessary to fulfill the purposes described in this policy and our legal obligations. The general criteria are:

• Purchase and billing data: Retained for the period required by Mexican tax legislation (currently 5 years)
• Account and contact data: As long as you maintain an active account on provif.com or until you request its cancellation
• Nutritional Clinic data: Retained during the service relationship and for the period established by applicable health regulations
• Browsing data and cookies: According to the duration of each type of cookie (session cookies are deleted when closing the browser; persistent cookies have specific validity periods)

When your data is no longer necessary, we securely delete or anonymize it.

Links to Third Parties

Our site may contain links to third-party websites (social networks, couriers, payment processors). PROVIF is not responsible for the privacy practices of those sites. We recommend reviewing the privacy policies of each site you visit. The fact that we link to an external site does not imply that we endorse its content or its data handling practices.

Changes to this Policy

PROVIF reserves the right to update this Privacy Policy at any time. When we make significant changes, we will notify you through:

• A visible notice at the top of this page
• An email notification (if you have a registered account)

The most recent version will always be available on this page with the last updated date. We recommend checking it periodically.

Contact

If you have questions, comments, or requests related to this Privacy Policy or the processing of your personal data, contact us:

• Email: online@provif.com
• WhatsApp: +52 479 103 9562
• Physical store: Blvd. de Las Americas 374, Anexa 20 de Noviembre, 22100 Tijuana, B.C., Mexico
• Business hours: Monday to Friday: 9am - 7pm | Saturday: 9am - 2pm

If you believe that your right to personal data protection has been violated, you can file a complaint or grievance with the INAI (National Institute of Transparency, Access to Information, and Protection of Personal Data):

• Website: www.inai.org.mx
• Phone: 800 835 4324 (INAI Tel)

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